About Us


Sederholm was formed following the sale of the world famous Waterstock House Training Centre, which incorporated Waterstock Saddlery.

The founder of the company, Lars Sederholm, was the former Consultant Head of Training for the British Show Jumping Association and has been one of the leading trainers and mentors in the equestrian world for the last forty years. There have been at least two of Lars' pupils at every Olympic, World, and European Championship in Horse Trials since 1962.

He has been involved with the training of teams for the Olympic Games for four different nations, has trained international show jumpers, three-day eventers, Grand Prix dressage riders and horses, leading racehorses and current international riders, trainers and judges. Sederholm uses this depth of unique and far reaching experience to test out and sell only those fine quality products that we believe in.

Anki Sederholm Butet Saddle

Annika Sederholm

The company is now owned and managed by Annika Sederholm who enjoyed an early career of riding, teaching and competing in Eventing and Show Jumping. Annika has been supplying the highest quality equestrian products and fitting saddles to riders and horses from novice to Olympic standard for over twenty years. She has been closely involved with the development of the saddles with the Butet factory and is proud to be one of their longest serving agents.


Working alongside Annika for the past 5 years is Jo Geddes. Jo has spent 2 years running the office and coordinating the saddle fitters and following her training at the Butet factory in Saumur is now on the road as a saddle fitter.

Jo began her career as a Young Rider whilst living and working in Italy. She then competed and produced horses to an advanced level and most recently won the prestigious Working Hunter title at Horse of the Year Show. Jo has gained a wealth of knowledge running competition yards and working as part of the Dutch team where she worked for Eddie Stibbe


Jo Geddes

Jo Geddes