About Us


A lifelong horsewoman, Anki fell in love with close contact saddles whilst working in France in the mid-nineties. Previously, she had ridden in bulkier German and English saddles that were popular with many British competition riders. She discovered riding in close contact saddles made it easy to be balanced, to deepen her leg position and also to feel more sensitively how the horse was moving underneath her. 

She extensively researched the different French brands of close contact saddle and eventually settled on Butet; not only a beautifully crafted product, but a company that believed in providing a reliable back-up service to both her and her customers.

Anki has always been passionately interested in the rider’s position and balance, having been brought up at her parents’ training centre Waterstock, a mecca for world-class competitor riders from the sixties to the nineties. Like all the pupils at Waterstock, Anki spent many hours on the lunge, working on her position, learning the value of a well balanced and independent seat.

Simply, she says, if the rider is not balanced and able to follow the horse’s movement freely, their performance is going to be compromised, and you don’t win classes that way.

Although a major back injury cut her own competition career short, Anki still teaches and gets huge satisfaction from helping young riders. Sederholm quickly grew with Anki selecting other high quality products such as Dy’on bridles, Kentucky boots and Flex-On Stirrups to complement the saddles that first caught her eye.

Anki always selects her staff from people who have been riders and competitors themselves, so they can advise customers from first hand experience. The whole team loves catching up with customers old and new, and takes particular pride in making the stand a beautiful and welcoming place to visit at shows.

Anki Sederholm Butet Saddle

Annika Sederholm


Working alongside Annika for the past 5 years is Jo Geddes. Jo has spent 2 years running the office and coordinating the saddle fitters and following her training at the Butet factory in Saumur is now on the road as a saddle fitter.

Jo began her career as a Young Rider whilst living and working in Italy. She then competed and produced horses to an advanced level and most recently won the prestigious Working Hunter title at Horse of the Year Show. Jo has gained a wealth of knowledge running competition yards and working as part of the Dutch team where she worked for Eddie Stibbe


Jo Geddes

Jo Geddes